Give Stock, Not Stuff
The first gift card that buys real stock. Perfect for birthdays, graduations, and holidays.
Pick an amount. Send in seconds.
Choose a gift value. They'll redeem for real stock in their own brokerage account.
Our best-seller. Enough to buy fractional shares of top companies.
Choose $50How it works
Three simple steps from gift to ownership. No crypto, no gimmicks.
Choose amount
You pick $25, $50, $100 or custom. Pay securely. We email or text the gift instantly.
Recipient picks stock
They redeem and choose from thousands of US stocks & ETFs.
We buy real shares
Stockup USA routes the order to Alpaca Securities. Fractional shares are purchased in their account.
Why stock beats stuff
Cash gets spent
$50 in cash is gone in a weekend. Forgotten by Monday.
Toys break
Most gifts end up in a closet. They lose value the day you buy them.
Stock grows
A gift that teaches compounding and ownership.
Good questions
Is my money safe?
Yes. When your recipient redeems, securities are purchased and held at Alpaca Securities LLC, a registered broker-dealer and member of FINRA/SIPC. SIPC protects securities up to $500,000 (including $250,000 for cash claims). Stockup USA never holds your funds as a custodian.
Are there fees?
No fees for the sender. You pay the gift amount only. The recipient pays no commission to buy stock through Alpaca. Standard regulatory fees and normal brokerage fees apply if they later sell.
How does redemption work?
Recipient gets a secure link, creates or connects an Alpaca brokerage account (18+ or custodial with parent), chooses any US stock or ETF, and we execute a market buy for the full gift amount in fractional shares. Whole process takes under 3 minutes.
What if they don't want a specific stock?
They don't have to choose upfront. The gift is flexible cash value for stocks. They can pick later, or choose a diversified ETF like SPY or VOO.